BSB40820 Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication

Course Code: BSB40820
CRICOS Code:104704C
Delivery mode: Blended learning; 33% online and 67% Interactive e-learning due to Covid-19
Course Duration: 52 weeks
Location: Sydney Campus

 

$92%

Demand for digital marketing skills in 5 years

 

140,000

Job postings in 2nd quarter of 2020

 

34%

Jobs will be automated in the next three years

Overview

Are you interested in kick-starting an exciting new career in marketing and communications, or perhaps refining the skills and knowledge you already have to become an expert in the industry?

This course has been designed to introduce its students to the fundamental concepts behind marketing and communications. It equips its students with the necessary skills to not only boost their career, but to improve important life-skills such as communicating articulately, effectively implementing solutions, and building confidence in their leadership and project management skills.

By undertaking this course, you will develop a broad understanding of a variety of marketing contexts, including digital platforms that are inherent to the current industry, while also developing an understanding on how to effectively communicate your ideas in a business environment. You will be able to critically analyse consumer behaviour and prepare complex documents that are necessary to succeed in the field.

  • Marketing and communication is universally vital to the success and growth of a business.  
  • It is an integral component in the business strategy. 
  • It allows for a comprehensive understanding of consumer behaviour  

By undertaking this course, you will: 

  • Develop skills and confidence in marketing areas (such as advertising and public relations)  
  • Develop the theoretical and practical skills to execute successful marketing campaigns 
  • Learn how to present your ideas clearly 
  • Present solutions that meet your client’s expectations. 
  • Create a solid foundation on which you can build your marketing career. 

Marketing and communication is a universal field that is vital to the success and growth of a business. It is an integral component in the business strategy and allows for a comprehensive understanding of consumer behaviour that ultimately sways the direction of a business.

By undertaking this course, you will develop the skills and the confidence to excel in key marketing areas such as advertising and public relations, consumer behaviour and trends, as well as the ins and outs of executing successful marketing campaigns.

You will learn how to present your ideas clearly and discuss solutions while meeting your client’s expectations. You will leave this course having been provided with a nurturing work-place environment that will assist in creating a solid foundation on which you can build your marketing career.

You should undertake this course if you are interested in stepping into a marketing and communications role, or if you already use these skills, however, would like to develop them to become an expert in your field.

As a graduate of this course, you will be equipped with the necessary skills to kick-start your career in the following roles:  

  • Direct Marketing Officer 
  • Marketing Coordinator 
  • Analyst 
  • Media Planner 
  • Public relations Officer 
  • Sales Administrator
Units 
NAT10931003Facilitate organic and earned marketing
NAT10931002Plan and conduct performance marketing
NAT10931001Conduct omnichannel marketing
NAT10931004Apply marketing automation
NAT10931005Test to optimise performance
BSBMKG555Write persuasive copy
BSBMKG546Develop social media engagement plans
BSBMKG547Develop strategies to monetise digital engagement

 

Essential entry requirements

Entrants to the Diploma of Digital Marketing must:

  • be aged over 18; and
  • have completed an approved an English language test such as IELTS 5.5 – or equivalent (international students only)
  • basic computer skills

Recommended entry requirements

Students should be able to read and write English at approximately year 12 level in order to be able to assimilate the information provided in the program, to read complex instructions and to write competently and accurately.

Blended learning; 33% online and 67% Interactive e-learning due to Covid-19

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